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The Few, The Proud, The Exceptionally Made
Editorial Stories
Exploring the narratives, craft, and culture behind the designs
An African Style Revolution: Redefining Global Luxury
How a new wave of visionary designers are merging ancient heritage with ultra-modern silhouettes to capture the global stage.
Africa's Top Trends to Watch This Season
From hand-woven raffia accessories to vibrant structural outerwear, discover the styles dominating the streets of Lagos and Accra.
Behind the Lens with Saheed
An intimate conversation with the photographer capturing the raw soul and vibrant motion of contemporary African street culture.
Sustainably Woven: The Future of Eco-Fashion
Exploring organic cotton cultivation and clean production practices that support local farmers and protect the earth.
Ananse Whitepaper: Unleashing Creative Potential
Unlocking the commercial power of African creatives through digital commerce, cross-border logistics, and unified retail POS technology.
An African Style Revolution: Redefining Global Luxury
How a new wave of visionary designers are merging ancient heritage with ultra-modern silhouettes to capture the global stage.
Africa's Top Trends to Watch This Season
From hand-woven raffia accessories to vibrant structural outerwear, discover the styles dominating the streets of Lagos and Accra.
Behind the Lens with Saheed
An intimate conversation with the photographer capturing the raw soul and vibrant motion of contemporary African street culture.
Sustainably Woven: The Future of Eco-Fashion
Exploring organic cotton cultivation and clean production practices that support local farmers and protect the earth.
Ananse Whitepaper: Unleashing Creative Potential
Unlocking the commercial power of African creatives through digital commerce, cross-border logistics, and unified retail POS technology.
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Most Loved & Shopped Across Africa
The Ananse Creator Ecosystem
Physical creative hubs, masterclass training, and global selling infrastructure built for the next generation of African fashion houses.
Discover the Design Houses
Meet the visionary creators shaping the future of African fashion
Modema Fine Art
Bridget Modema Mayhew (b.1992) is an award-winning Pretoria and Johannesburg based curator, visual artist, performer, sculptor and painter. She specialises in thirty minute clay portraits, as well as glass and steel sculptures.Her work is featured in collections from the Department of Arts and Culture Pretoria, and Pretoria Art Museum. She recently received a bursary from the National Arts Council to complete her MFA (2021) and placed in the top 10 UJ MTN Portrait Awards (2018). She now has her own studio, Sub-C Art House in Koedoespoort, Pretoria, South Africa.
Precious Lulu Couture
PRECIOUS LULU COUTURE is an exclusive woman’s wear hub. We pride ourselves in our high fashion creations with intense attention to detail, bold ethnic elements and cosmopolitan silhouettes. We explore a conceptual approach to design driven by our ideology that fashion is the most expressive art form, a nonverbal communication and one of the most powerful visual means of communicating.rn rnWe produce for woman from all walks of life, our client is an adventurous woman regardless of age, size, race and creed, a woman who is settled and comfortable in her own skin, unapologetic about her sexiness, a sophisticated go getter with a chic and artsy outlook on life. PRECIOUS LULU COUTURE has showcased on international platforms such as Seychelles, London, Swaziland fashion week, etc.rn rnOur creations have also been featured on international fashion magazines such as VOGUE ITALIA and FAB-UK. We have dressed and styled both local and international celebrities.rn rnOur founding director/head design creative Ms Precious “LULU” Mahlangu’s interest in all things fashion began whirring at a very tender age. She studied arts from primary level until she matriculated. She then furthered her studies at the Vaal University of technology majoring in Fashion Design.rn rnPrecious LULU prides herself in elegant and sophisticated creations with much emphasis to detail. Her undeniable passion for fashion has seen her presenting the morning breakfast show in one of the biggest local community radio Stations in South Africa “ICORAFM100.4, and also writing a monthly fashion feature for a local provincial newspaper “the Zululand Observer”.rn rnShe was recently selected to participated on a local fashion production reality TV show “RAW SILK”season2 which aired on SABC1 primetime TV, where she emerged as one of the 3 finalist, scooping a retail deal to stock her designs at Burgundy Fly stores, one of the leading South African based fashion emporiums. PRECIOUS LULU COUTURE garments are also currently sold at select Foschini stores in South Africa.
La Maison Yhebe
rnEach piece made by Ivorian designer Rebecca Zoro is a testament to her love of Africa and specifically her home country. From the construction to the traditional African fabrications, there is a joy to her designs that shines. The brand defines itself as a transmitter of culture through its art. It is a custodian of ancestral knowledge, making pieces that embody the spirit of Africa, the Ivory Coast and the designer’s Gouro culture. She also gives a nod to the electric 1920’s by featuring a lot of straight cuts and geometric lines but also flowing, feminine fabrics like organza and duchess satin. As with any forward thinking fashion brand, La Maison Yhebe also prides itself on striving to use an ecological and sustainable manufacturing process. Zoro promotes the reuse of existing materials to create new products that are perfect for casual occasions and can be worn in any season thanks to their breathable fabric composition. In addition to the eco-friendly focus, the designer is also keen to uplift her local community. Recently she partnered with Awa by Magnum, a female empowerment program for the 5,000 plus women in the Ivorian cocoa farming community. Rebecca Zoro is a bright light in the African fashion scene and the results of her efforts are beautiful.
Modema Fine Art
Bridget Modema Mayhew (b.1992) is an award-winning Pretoria and Johannesburg based curator, visual artist, performer, sculptor and painter. She specialises in thirty minute clay portraits, as well as glass and steel sculptures.Her work is featured in collections from the Department of Arts and Culture Pretoria, and Pretoria Art Museum. She recently received a bursary from the National Arts Council to complete her MFA (2021) and placed in the top 10 UJ MTN Portrait Awards (2018). She now has her own studio, Sub-C Art House in Koedoespoort, Pretoria, South Africa.
Precious Lulu Couture
PRECIOUS LULU COUTURE is an exclusive woman’s wear hub. We pride ourselves in our high fashion creations with intense attention to detail, bold ethnic elements and cosmopolitan silhouettes. We explore a conceptual approach to design driven by our ideology that fashion is the most expressive art form, a nonverbal communication and one of the most powerful visual means of communicating.rn rnWe produce for woman from all walks of life, our client is an adventurous woman regardless of age, size, race and creed, a woman who is settled and comfortable in her own skin, unapologetic about her sexiness, a sophisticated go getter with a chic and artsy outlook on life. PRECIOUS LULU COUTURE has showcased on international platforms such as Seychelles, London, Swaziland fashion week, etc.rn rnOur creations have also been featured on international fashion magazines such as VOGUE ITALIA and FAB-UK. We have dressed and styled both local and international celebrities.rn rnOur founding director/head design creative Ms Precious “LULU” Mahlangu’s interest in all things fashion began whirring at a very tender age. She studied arts from primary level until she matriculated. She then furthered her studies at the Vaal University of technology majoring in Fashion Design.rn rnPrecious LULU prides herself in elegant and sophisticated creations with much emphasis to detail. Her undeniable passion for fashion has seen her presenting the morning breakfast show in one of the biggest local community radio Stations in South Africa “ICORAFM100.4, and also writing a monthly fashion feature for a local provincial newspaper “the Zululand Observer”.rn rnShe was recently selected to participated on a local fashion production reality TV show “RAW SILK”season2 which aired on SABC1 primetime TV, where she emerged as one of the 3 finalist, scooping a retail deal to stock her designs at Burgundy Fly stores, one of the leading South African based fashion emporiums. PRECIOUS LULU COUTURE garments are also currently sold at select Foschini stores in South Africa.
La Maison Yhebe
rnEach piece made by Ivorian designer Rebecca Zoro is a testament to her love of Africa and specifically her home country. From the construction to the traditional African fabrications, there is a joy to her designs that shines. The brand defines itself as a transmitter of culture through its art. It is a custodian of ancestral knowledge, making pieces that embody the spirit of Africa, the Ivory Coast and the designer’s Gouro culture. She also gives a nod to the electric 1920’s by featuring a lot of straight cuts and geometric lines but also flowing, feminine fabrics like organza and duchess satin. As with any forward thinking fashion brand, La Maison Yhebe also prides itself on striving to use an ecological and sustainable manufacturing process. Zoro promotes the reuse of existing materials to create new products that are perfect for casual occasions and can be worn in any season thanks to their breathable fabric composition. In addition to the eco-friendly focus, the designer is also keen to uplift her local community. Recently she partnered with Awa by Magnum, a female empowerment program for the 5,000 plus women in the Ivorian cocoa farming community. Rebecca Zoro is a bright light in the African fashion scene and the results of her efforts are beautiful.
Biba Kulture
Lagos-based Nigerian fashion designer Habibat Rufai's journey into fashion began with a deeply personal quest – the desire to create clothes that would make her feel confidently herself. Like many women, she had experienced the frustration of compromising between modesty and style, comfort and elegance. This quest led her to establish Biba Kulture, a brand that has become a beacon for women seeking to express themselves authentically through fashion.rnrnEach piece in her collection is a testament to her belief that women shouldn't have to choose between feeling comfortable and looking bold. Her designs seamlessly blend modest aesthetics with contemporary silhouettes, creating timeless pieces that speak to the modern woman's desire for both grace and strength.rnrnBeyond fashion, Biba Kulture is a movement. Recognizing the gender disparity in the tailoring industry, Habibat has made it her mission to create a safe and nurturing space for women to learn and excel in the art of tailoring. Her Lagos atelier serves as both a creative workshop and a training ground, where the next generation of female tailors can develop their skills without fear of judgment or discrimination.rnrnThrough Biba Kulture, Habibat is not just designing clothes – she's crafting experiences and building a community where women can truly be themselves, one stitch at a time.