DM04-1

<p>Learners will:</p> <ul> <li>Start with a warm-up exercise to prepare for the course</li> <li>Understand what content marketing is and its role</li> <li>Learn why content marketing is essential in a digital strategy</li> <li>Explore different fashion content formats</li> <li>Discover useful content tips for creating engaging materials</li> <li>Understand the five S's of content marketing</li> <li>Learn about the content marketing funnel and its stages</li> <li>Gain knowledge of digital copywriting for effective content creation</li> </ul>